Apple currently sells four different models of AirPods, from the second generation AirPods to the advanced AirPods Max. Although AirPods are very popular, they are not exactly cheap. According to analyst Jeff Pu of Haitong Intl Tech Research, the company is now working on new "AirPods Lite" to compete with cheaper wireless earbuds.
Although the AirPods are quite successful accessories, Jeff Pu claims, based on his industry sources, that demand for the AirPods will decline by 2023. More specifically, AirPods shipments are expected to drop from 73 million units in 2022 to 63 million in 2023. This is partly due to “weak demand for the AirPods 3” and the fact that Apple may not release new AirPods this year.
New AirPods Lite are on the way
The analyst claims that the company is working on "AirPods Lite." At this point, it is unclear what exactly this product is and what features it will have. But Pu describes it as a "more affordable product" that will compete with earbuds from other manufacturers. With the launch of the AirPods 3 in 2021, Apple has the previous generation AirPods 2 in stores at a lower price. In 2022, Apple introduced the second generation of AirPods Pro with significant improvements, including better noise cancellation and a new charging case with the U1 chip for precision searching. However, there are no rumors about when Apple plans to update the regular AirPods (currently in the third generation) or even the premium AirPods Max headphones. (Photo by wabeno / Bigstockphoto)
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