The Apple Car project has attracted a lot of attention in recent years, even though it was never officially confirmed by Apple. However, reports and insider information have repeatedly revealed new details about the ambitious project. The focus now is on a collaboration between Apple and the Chinese company BYD, one of the largest battery manufacturers for electric vehicles.
The Apple Car has been one of the most hyped projects of recent years. Rumors have been surfacing about Apple's plans to enter the automotive industry. Reports suggest that Apple began seriously considering building its own car as early as 2014. But despite bringing some of the industry's brightest minds on board and investing billions in the project, it was never unveiled to the public. A particularly interesting aspect of the project is the collaboration with BYD, which would lead to the development of a revolutionary battery for the Apple Car.
The collaboration between Apple and BYD
Apple began to seriously consider developing its own electric vehicle around 2017. For this car, Apple wanted to use a special battery technology: lithium iron phosphate cells (LFP). These batteries are particularly safe, durable and offer an increased range - crucial factors for the success of an electric vehicle. To integrate this technology into its car, Apple entered into a partnership with BYD, a leading Chinese manufacturer of electric vehicles and batteries, according to BloombergBYD was not only known for its expertise in battery technology, but had also developed a particularly innovative product with the so-called "Blade" battery. This battery was characterized by high safety standards and a larger capacity.
How the "Blade" battery paved the way for the Apple-BYD partnership
When BYD presented an early version of the "Blade" battery to Apple, Apple decision-makers were enthusiastic, which ultimately led to the collaboration. Apple hired engineers for the project who specialized in advanced battery packs and thermal management systems, while BYD brought its experience in manufacturing LFP batteries to the partnership. Although BYD manufactures its own electric vehicles, the battery, which was developed jointly with Apple, was intended exclusively for the planned Apple Car.
Complications and the end of the collaboration
Despite the promising start, the collaboration between Apple and BYD ended at some point. Apple reportedly looked for alternative solutions and tested batteries from other suppliers, without giving any concrete reasons for ending the partnership. The entire Apple Car project, also known as "Project Titan", encountered numerous challenges from the start. Apple originally wanted to develop a fully autonomous vehicle - a vision that turned out to be extremely complex and difficult to realize. To realize this vision, Apple held talks with several major car manufacturers, including Mercedes-Benz, Volkswagen and Tesla. Despite these negotiations, no successful collaboration was achieved. Another factor that weighed on the project was the high costs. It is estimated that Apple invested more than a billion US dollars per year in the development of the Apple Car. Nevertheless, the company was unable to bring the project to market.
The final discontinuation of the Apple Car project
The Apple Car was originally intended to sell for around $120,000, which would have made it a premium product. However, the high production costs and technical challenges eventually led Apple to stop the project. Although the company tried several approaches - from a fully autonomous vehicle to a less ambitious electric car - it ultimately failed to meet the high requirements. Since the project was canceled, many insiders have spoken about the difficulties Apple faced. Building a car, especially an autonomous electric vehicle, proved to be more complex than Apple had originally thought. Despite the huge investment and collaboration with companies like BYD, Apple ultimately decided to end the project.
The Apple Car: An ambitious dream that never became reality
The Apple Car project remains one of the most fascinating projects in Apple's history, even though it never saw the light of day. The partnership with BYD shows that Apple had serious plans to bring a revolutionary electric vehicle to market. But despite the innovative battery technology and intensive development work, the project could not be successfully completed. Today, the question remains whether Apple will venture into the automotive industry in the future. For now, however, the Apple Car remains an ambitious dream that has not become reality. Do you want to learn more about the Apple Car? Here you can find all reports from recent years – have fun browsing! (Photo by g_peshkova / Bigstockphoto)
- Innovation behind the scenes: The Apple chip for the car project
- Apple's Project Titan: A Lesson in Technological Ambition
- Apple Car: Background to Apple's billion-dollar project
- Future course changed: Apple abandons electric car project
