Amazon reportedly wants to license high-definition content for a new premium subscription music service. This is set to be launched at the end of 2019 - a head start over Spotify and Apple Music would be guaranteed.
In a recent report, the Music Business Worldwide platform cites sources familiar with the subject. According to them, there are already talks between Amazon and major record companies. According to industry insiders, Amazon is aiming for a subscription price of around 15 US dollars per month - the new service would therefore cost significantly more than competing services such as Spotify and Apple Music. Details about Amazon's new service, including individual specifications, are not yet known. The online retailer does not have a partnership with Master Quality Authenticated, the owner of the MQA codec - this suggests that the new service could use a different audio technology.
Advertising-financed streaming service for Alexa customers
About a week ago, Amazon launched a new streaming service for Alexa customers. Amazon is trying to attract customers in the United States who have not yet signed up for Amazon Prime or Amazon Music Unlimited. They will then have access to a selection of tracks on their Echo series or other Alexa-enabled devices. The free service is financed by advertising that is played between songs. Unlike the full version of Amazon Music Unlimited or the version offered under Prime, users can only select one station and cannot create their own custom playlist. When the service will be rolled out in other parts of the world remains unknown until further notice.
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