The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show.
The multi-year partnership will see Apple Music replace Pepsi as the show’s main sponsor and will see Apple Music offer “exclusive details and sneak peeks” in the run-up to the show. explained Nana-Yaw Asamoah, SVP of Partner Strategy at the NFL:
We're proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. We couldn't think of a more fitting partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires and engages millions of people around the world by connecting music and technology.
Super Bowl Halftime Show: Apple Music as new sponsor
Oliver Schusser, Apple’s VP for Apple Music and Beats, commented:
Music and sports hold a special place in our hearts, so we're thrilled that Apple Music will be part of the biggest stage for music and football. We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.
The NFL points out that over 120 million viewers watched the Super Bowl LVI halftime show in February, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Super Bowl LVII will be played on February 12, 2023 in Glendale, Arizona. (Image: Apple)
