In recent days, more Apple-related trademark activity has surfaced that could hint at upcoming products from the tech giant. In addition to the already well-known "xrOS" and "xrProOS" trademarks, the "realityproOS" and "realOS" trademarks have now also surfaced. These new trademark filings suggest that Apple is looking to protect various options as it prepares for the upcoming unveiling of its long-awaited headset.
Apple is known for carefully protecting its brands and intellectual property rights. In the past, the company has often registered various names and trademarks to protect its future products. current Trademark activity surrounding "realityproOS" and "realOS" is now raising further questions about what Apple's plans might be for the future and how these trademarks might fit into the company's product strategy. The "realityproOS" trademark was recently registered in New Zealand by Immersive Health Solutions LLC, which has previously trademarked trademarks such as "Reality One" and "Reality Pro." It is believed that these terms were considered potential names for Apple's upcoming headsets. The "realityproOS" registration was initially filed in Jamaica to establish a priority date and obscure Apple's early trademark protection efforts.
Apple's brand expansion: realityproOS and realOS
However, the exact purpose or function of “realityproOS” still remains unclear. Another interesting trademark is “realOS,” which was registered by the company Realityo Systems LLC. Originally filed in Europe last year, Realityo Systems has filed additional applications for “realOS” with a narrower description as “computer operating systems, computer operating systems for integrated circuits” in various countries in recent weeks. Interestingly, an older trademark for “realOS” in the United States used to belong to Fujitsu, but was acquired by Realityo Systems in November 2022. With recent trademark activity surrounding “xrOS,” “xrProOS,” “realityproOS,” and “realOS,” Apple seems to want to protect various options as it prepares for the upcoming unveiling of its headset. It remains to be seen how these trademarks will ultimately be used and what place they will occupy in Apple’s product lineup. (Image: Rendersbyjan)