The new iPhone 16 Pro and iPhone 16 Pro Max set new standards in the smartphone world with their impressive displays, new camera features and the powerful A18 Pro chip. One of the most exciting innovations is the new camera button, which allows you to operate the device even more intuitively and quickly.
Apple has once again managed to raise the bar for smartphones with the iPhone 16 Pro and Pro Max. The camera button and the integration of Apple Intelligence in particular make this model a real game changer. With a larger display, longer battery life and a focus on creative possibilities, the iPhone 16 Pro will be your technical companion in everyday life and for creative projects.
The A18 Pro Chip – The Heart of the iPhone 16 Pro
The A18 Pro chip delivers unprecedented performance and is the basis for the new features of the iPhone 16 Pro. With 16 cores and 3-nanometer technology, the chip easily handles even demanding tasks such as 4K video recording or complex gaming.
- Up to 20% faster graphics performance
- Optimized energy efficiency for longer battery life
- Support for ray tracing, which enables realistic light and shadow effects in gaming
Larger displays with impressive resolution
The iPhone 16 Pro offers a 6.3-inch display, while the Pro Max has the largest display of an iPhone to date at 6.9 inches. These Super Retina XDR displays with ProMotion technology ensure razor-sharp images and smooth operation.
- Thinnest bezels: The thinnest bezels ever built into an Apple device
- Ceramic Shield: Extremely durable glass protects the iPhone from damage
The new camera button – even more intuitive photography
One of the most exciting new features on the iPhone 16 Pro is the camera button, which improves the camera experience. This button combines thoughtful hardware and software integration to give you quick and intuitive camera control.
- Tactile shutter: A two-stage shutter button that allows you to adjust the focus with a light press and take the picture with more pressure.
- Camera control via gesture: Swiping your finger over the button allows you to adjust zoom, exposure or depth of field - perfect for creative photography.
- Visual intelligence: In the future, you will be able to get information about objects and places in your surroundings by holding down the camera button.
Pro camera features for creative minds
The iPhone 16 Pro cameras are the ultimate tool for creative photography and videography. The main 48-megapixel camera with an ultra-fast Quad Pixel sensor enables 4K video recording at 120 fps in Dolby Vision - the highest resolution and frame rate ever available on an iPhone.
- 5x telephoto lens: Ideal for razor-sharp shots from a distance
- Macro photography: Thanks to the ultra-wide-angle camera, you can take impressive close-ups
- Spatial audio and studio-quality microphones: Create videos with realistic, spatial sound
Apple Intelligence – Your smart assistant
Apple Intelligence takes the iPhone 16 Pro to a new level of usability. The AI understands your personal context and offers you tailored information without compromising your privacy. (Not available in this country for the time being!)
- System-wide writing tools: Compose emails that are automatically checked for style and grammar.
- Siri: Now even smarter, with improved voice understanding technology and contextual answers.
- Apple Camera Control: Control your camera intuitively and quickly using the new camera button.
Longer battery life and sustainability
With the iPhone 16 Pro and Pro Max, you benefit from significantly longer battery life – the best ever achieved in an iPhone. Apple also relies on environmentally friendly materials and sustainable design.
- 100 % recycled cobalt in the battery and other recycled materials throughout the device
- Renewable energy is used in Apple's data centers to produce in an environmentally friendly way
iPhone 16 Pro: Performance, intelligence and creativity in perfection
The iPhone 16 Pro and Pro Max bring numerous new features that take the user experience to the next level. The new camera button in particular offers a completely new way of creating photos and videos. Thanks to the A18 Pro chip, you can enjoy top performance while Apple Intelligence makes your everyday life easier with intelligent functions. If you're looking for the best iPhone, the iPhone 16 Pro offers you everything you could wish for - from powerful hardware to creative photography to user-friendly and intelligent software - available from September 20th! (Image: Apple)
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