It has long been clear: the Apple Watch is not just a smartwatch. Apple's computer watch is also a fashion accessory.
In the Christmas quarter of 2017, Apple made more sales with the Apple Watch than the entire Swiss watch industry combined. It is considered the best-selling watch in the world - even Rolex had to give way. Thanks to the many different straps, the Apple Watch never gets boring. There is also something for everyone.
Now the fashionable smartwatch is attacking a new market. More and more people prefer an Apple Watch to new jewelry. As the prices for the premium versions increase, jewelry stores are losing out.
Cascend Securities estimates that the Apple Watch will be sold over 10 million times in the fourth quarter of 2018. Sales of almost 9 billion US dollars would be realistic. Analyst Ming-Chi Kuo has already made a similar forecast. Apple is still keeping official sales figures for the Apple Watch under wraps. The iGroup books the smartwatch under "other products". This also includes AirPods, Apple TV and HomePod.
