Apple has revolutionized the future of entertainment with the introduction of Apple Vision Pro. This groundbreaking entertainment device promises users an unparalleled viewing experience, allowing them to transform any room into a personal cinema. With more than 150 3D movies, Apple Immersive Video, and impressive technological innovations, Apple Vision Pro has raised the bar for entertainment experiences higher than ever before.
On February 2, Apple Vision Pro will officially launch in the US market, offering users the opportunity to experience the future of entertainment. With an advanced spatial audio system and more pixels per eye than a 4K TV, this device new standards. Users can not only enjoy Apple Originals on Apple TV+ but also immerse themselves in breathtaking landscapes and experience entirely new spatial experiences such as "Encounter Dinosaurs". Greg Joswiak, Apple's senior vice president of Worldwide Marketing, describes Apple Vision Pro as "the ultimate entertainment device" that allows users to transform any room into the best seat in the house. The possibilities are endless, from personal concerts to interacting with prehistoric creatures.

Groundbreaking technologies
The Apple Vision Pro is equipped with the latest technology. With two ultra-high-resolution micro-OLED displays and an R1 chip that transmits images at a speed faster than the blink of an eye, this device offers an immersive viewing experience. The M2 chip ensures energy-efficient performance and supports up to 2.5 hours of video playback. The advanced Spatial Audio System delivers rich sound that makes the viewing experience even more immersive. Users can experience the space around them and thanks to Audio Ray Tracing, the sound is optimized for the respective room. For those who want to use headphones, the AirPods Pro (2nd generation) with USB-C offer a perfect experience with lossless audio and extremely low latency.

visionOS: The Future of Entertainment
With visionOS, Apple seamlessly blends digital content with the user's physical space. Apps can be placed and scaled anywhere in the room, and users can design their surroundings with environments that automatically change depending on the time of day. This allows users to listen to music, enjoy audiobooks, or watch movies while taking a virtual trip, whether it's into the starry night sky over Yosemite or during a storm on Mount Hood. visionOS also supports technologies unique to the Apple ecosystem, such as SharePlay, which allows users to share content with other Apple devices, and Travel Mode, which stabilizes the image and makes it ideal for air travel.
The Personal Theater
The Apple TV app gives users access to award-winning Apple Originals, sports, and popular streaming apps. The Cinema Environment allows users to turn any room into their own personal cinema and choose their favorite seat. Users can also download and stream TV shows, movies, and sports with apps from top streaming services.

3D movies like never before
Apple Vision Pro also offers the ability to watch more than 150 3D movies, including classics and new releases. Users can rent or purchase 3D movies through the Apple TV app and enjoy them on Apple Vision Pro. These 3D movies are presented with spatial audio and in an environment that makes the experience even more immersive.
Apple Immersive Video
With Apple Vision Pro, users can also experience Apple Immersive Video, a new entertainment format that combines 180-degree 3D 8K footage with spatial audio. Users can be transported to the center of a place, moment or story for a whole new level of immersion.
Apple Vision Pro redefines the future of entertainment
Apple Vision Pro is undoubtedly the ultimate entertainment device that redefines the future of entertainment. With groundbreaking technology, 3D movies, Apple Immersive Video and visionOS, it offers users an unparalleled viewing experience. This device promises to turn any room into a personal cinema and change the way we enjoy entertainment forever. Apple Vision Pro is not only a milestone for the entertainment industry but also for the future of technology. (Image: Apple)