Apple has announced that it will be taking part in Black Friday again this year. But anyone hoping for discounted products will be disappointed. Gift cards are back.
Apple announced its participation in Black Friday on its website as follows:
Unbox great deals this Friday. Get an Apple Store Gift Card worth up to $200 for select products during our four-day shopping event* Friday to Monday.
Apple
These are available when you buy selected Apple devices such as the iPhone, iPad and Mac - but confirmation is pending. But here's something to keep in mind. Third-party providers such as Amazon and Co. will certainly undercut Apple - so choose wisely. However, exact details of the campaign were not given, so we should wait at this point. Observers also assume that these gift vouchers will only be available when buying older products. This means that the latest iPhone generation, for example, is unlikely to be one of them. Apple is now known for offering such vouchers. However, this approach is not particularly well received - so it is all the less surprising when fans turn to third-party offers. (Photo by IR Stone / Bigstockphoto)