Apple will continue to launch numerous new products in 2025 that will be of great interest to fans and users of the brand. Based on information from Bloomberg analyst Mark Gurman, who gave a detailed preview of the upcoming releases in his newsletter “Power-On,” exciting developments are ahead of us.
Mark Gurman, a well-connected Bloomberg journalist, has established himself as a reliable source of information about upcoming Apple products in recent years. In his latest report, he outlines Apple's plans for the first half of 2025, which range from new MacBooks to redesigned iPads. Updates to the professional Mac line and AirTags are also expected.
MacBook Air: 13-inch and 15-inch models with M4 chip
According to Gurman plant Apple plans to introduce new MacBook Air models with 13-inch and 15-inch displays in the first half of 2025. Both devices are expected to be equipped with the new M4 chip, which is expected to offer improved performance and energy efficiency compared to previous models. The M4 SoC is expected to not only enable the MacBooks to process faster but also further extend battery life, which will continue to make them popular devices for mobile use.
iPhone SE 4: Apple's budget smartphone
The iPhone SE 4 is also expected in 2025 and is aimed at users who prefer a cheaper iPhone without sacrificing the essential features. According to Gurman, this model could receive a design update that brings it closer to the more recent iPhone models. The A18 chip could also be installed in this device, which would make it an attractive option for budget-conscious buyers.
New iPad Air models and accessories
Apple is also planning a comprehensive update for the iPad Air. New models with 11-inch and 13-inch displays are to be released. In addition, Apple will introduce revised Magic Keyboards that have been specially designed for these new iPads to increase productivity and user-friendliness.
AirTag 2
In addition to the new iPads and MacBooks, Apple is also working on a redesigned AirTag. This popular accessory that helps find lost items is set to receive a number of improvements that will make it even more useful, according to Gurman.
Mac Studio and Mac Pro: Performance for Professionals
Apple also plans to update its professional Mac devices. In particular, the Mac Studio and Mac Pro are to be equipped with the new M4 chip. These devices are aimed at users who need high computing power, such as for video editing, graphic design or software development. While the Mac Studio could come onto the market as early as mid-2025, the Mac Pro will not be available until the end of the year, according to Gurman.
iPhone 17: A new design direction
A particularly exciting highlight of 2025 could be the launch of the iPhone 17. According to Gurman, Apple plans to release a new variant, the iPhone 17 Light or iPhone 17 Air, in addition to the usual Pro, Pro Max and standard models. This model is expected to be particularly thin thanks to new screen technology and could be visually reminiscent of the current iPad Pro M4. It remains to be seen how Apple will ensure the stability and robustness of the ultra-thin device.
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Macs with M5 chip
While the first products of 2025 will still use the M4 chip, there are already indications that Apple will launch Macs with the new M5 chip in the fall of that year. This chip will be even more powerful and will power the next generation of Macs. Gurman suggests that this further development will be of particular interest to professional users who require the highest computing power.
Apple 2025: New products and technical advances
In summary, 2025 will be a year full of new products and technical developments for Apple. From new MacBook Air models and iPads to a redesigned iPhone SE 4 and an ultra-thin iPhone 17 - fans of the brand can look forward to numerous exciting innovations. The new M4 chip in particular will play a central role in many devices before the M5 chip is expected in the fall. These developments suggest that Apple will continue to strengthen its market position through continuous updates. Looking for the best accessories? Visit our Amazon Storefront and discover a variety of products from top providers, including for HomeKit! (Image: Apple)
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