The market for virtual reality (VR) and mixed reality (MR) is in flux. While manufacturers such as Meta and Sony dominate the market with affordable devices, Apple has created a high-end alternative with its new Vision Pro that sets new standards. With the latest technology and a clear focus on professional applications, the Vision Pro is aimed at demanding users who are looking for more than just entertainment. But what makes this device so special and why is it considered revolutionary? An overview of the facts shows the full range of the Vision Pro and its significance.
According to a recent report by TrendForce, the global market for VR and MR headsets is expected to reach 9.6 million units sold in 2024, a year-on-year growth of 8.8%. In this moderately growing market, Apple has already captured a 5% market share with the Vision Pro. This is remarkable when you consider that the starting price is a proud 4,000 euros. In comparison, Meta holds a 73% market share, mainly thanks to the affordable Quest 3S for 329 euros. Sony is at 9% with its PS VR2, but is struggling with declining sales and criticism of limited features. The Vision Pro clearly stands out here, especially with its focus on quality and innovation.
Technological Innovations in Detail
A key advantage of the Apple Vision Pro is its superior display technology. The so-called OLEDoS display (OLED on Silicon) offers exceptional visual quality that leaves conventional LCD displays far behind. The higher resolution, richer colors and deep blacks create an immersive experience that is particularly important for professional applications. However, this technology also contributes significantly to the high price of the headset. TrendForce predictedthat Apple could introduce both a successor model for the high-end segment and a cheaper version for the mass market by 2026. This could help expand the reach of the Vision Pro and make it accessible to a wider audience.
revolution in healthcare
Since its launch in February 2024, the Vision Pro has not only found favor in gaming and entertainment, but also in medicine. The device is showing its potential particularly in the operating room. Surgeons such as Dr. Santiago Horgan from UC San Diego are already using the Vision Pro successfully. Horgan compares the introduction of the headset with the robotics revolution in surgery that he witnessed in 2000. For him, the Vision Pro is a transformative technology that impresses with intuitive operation and high-quality visualization.
The headset has also delivered impressive results in Brazil. Dr. Bruno Gobbato used the Vision Pro during a shoulder arthroscopy to access 3D models and patient information in real time. The better camera resolution and the ability to provide clear images even under bright operating lights make the device the preferred choice over other technologies such as the HoloLens. Another advantage of the Vision Pro in the medical field is its price-performance ratio. At 4,000 euros, it is significantly cheaper than conventional surgical monitors, which can cost up to 30,000 US dollars. At the same time, it offers an ergonomic design and enables improved precision and reduced physical strain during operations.
Versatile applications
While many VR headsets focus on gaming and entertainment, the Vision Pro stands out due to its versatility. In addition to classic VR applications, users can use the headset to:
- Edit and share documents
- Attend virtual meetings
- Use specialized applications for healthcare and education
This multifunctional approach positions the Vision Pro as a professional tool that goes beyond pure entertainment and is also suitable for productive and creative tasks.
Competitive analysis: How is Apple doing?
Compared to the competition, it is clear that Apple has found a clear niche in the high-end segment. Meta dominates the market thanks to the affordable Quest 3S, while Sony's PS VR2 is falling short of expectations. Sales of the PS VR2 even fell by 25% in 2024, mainly due to a lack of features and apps. The Vision Pro, on the other hand, impresses with technological innovation and versatility, which makes it attractive despite the high price.
Apple Vision Pro: More than a headset – a turning point
The Apple Vision Pro marks a turning point for VR and MR technology. With its focus on advanced display technology, versatile applications and professional use, the headset stands out from the competition. It has already proven how transformative technology can change lives, especially in healthcare. Despite the high price, the success of the Vision Pro shows that quality and innovation are valued. If Apple does indeed launch a cheaper model in the coming years, the Vision Pro could have a lasting impact on the market and provide access to advanced technology for a wider target group. Do you need useful tips for your Apple Vision Pro? Here you can discover everything you need to know about your new Apple device – enjoy reading! Time for fresh accessories? Visit our Amazon Storefront and discover a wide range of products from leading manufacturers, including for HomeKit! (Image: Apple)
