Apple is showing a new side to itself in 2025 and is focusing more strongly on affordable products without cutting back on innovation. With a total of eight new or redesigned devices, Apple will integrate technologies such as OLED displays, Face ID and in-house chips into its affordable products for the first time. This development makes state-of-the-art technology accessible to a wider audience and sets new standards in the entry-level device sector. Find out what to expect in 2025 in this report.
Until now, Apple has been regarded as a provider of premium products with correspondingly high prices. But in 2025, the company is taking a new direction. In addition to the top models, Apple is launching a range of products on the market that impress with their low price and innovative functions. With low-cost alternatives for smartphones, tablets, smart home devices and more, Apple is positioning itself as a brand that makes high-quality technology accessible to everyone. The details of the eight new or improved products show how Apple combines affordable prices and cutting-edge technology. No area is left untouched: from the MacBook Air to the Apple Watch SE.
The new cost-effective products at a glance
MacBook Air (M4): More performance, same price
The MacBook Air 2025 will be equipped with the new M4 chip, which offers up to 25 % higher multi-core CPU performance. It comes with 16 GB of RAM as standard, which is sufficient even for demanding applications. Other new features include a 12-megapixel webcam with center stage and support for two external monitors - a feature previously only found in the Pro models. Despite these improvements, the starting price remains stable at 1,199 euros. The market launch is planned for spring 2025.
iPhone SE (fourth generation): Entry-level smartphone with premium features
The fourth-generation iPhone SE will be equipped with an OLED display and Face ID for the first time. Its design is based on the iPhone 14 and it has a 6.1-inch screen. In terms of technology, Apple is relying on the powerful A18 chip and 8 GB RAM, combined with its own 5G modem chip, which enables fast and efficient internet. The camera is upgraded with 48 megapixels. The price will be between 500 and 600 euros, with release scheduled for March/April 2025.
iPad (11th generation): The popular tablet gets faster
The new iPad remains true to its classic design, but will be significantly improved internally. It will contain an A17 Pro or A18 chip and 8 GB of RAM to handle even the most demanding tasks. The basic memory will be expanded to 128 GB, while the entry-level price remains attractive at 399 euros. The iPad is also scheduled for spring 2025.
AirTag (second generation): Better tracking and more security
The second generation of the AirTag is equipped with an improved ultra-wideband chip that triples the tracking range. Security features such as a tamper-proof speaker make the AirTag 2 particularly attractive. Despite these upgrades, the price remains at 39 euros. The market launch is expected in mid-2025.
Command Center: New hub for your smart home
With the Command Center, Apple is launching a completely new product on the market. It is a smart home hub with a 7-inch display, built-in speakers and a camera for FaceTime. The device runs on the new "homeOS" operating system, which was specially developed for smart home devices. With an expected price of 90 US dollars - around 100 euros - the Command Center is due to be released in March 2025.
HomePod mini (second generation): Improved sound for your home
The HomePod mini 2025 will be equipped with a new WiFi and Bluetooth chip that supports WiFi 6E. The audio quality will be further improved while the price of 109 euros will remain unchanged. This update is expected to be available in the middle or end of the year.
Apple TV 4K (fourth generation): Cheaper and more versatile
The new Apple TV 4K will be equipped with a powerful A16 chip or better. New functions such as a camera for FaceTime could also be integrated. It is interesting that Apple could lower the price to 99 US dollars in order to keep up with competitors such as the Amazon Fire Stick. The device is set to be launched on the market in 2025.
Apple Watch SE (third generation): Smart technology for beginners
The third generation of the Apple Watch SE will be equipped with a larger display and a faster chip. A plastic casing could make the price even more attractive. With a starting price of 249 euros, the watch remains an affordable wearable that is due to be released at the end of 2025.
Apple makes innovation affordable in 2025
In 2025, Apple is showing a new side: with eight affordable products, the company is making innovative technology accessible to a wider audience. The combination of affordable prices and high-end features is a clear sign that Apple wants to meet the needs of a broad market. Whether you're looking for an entry-level device or an affordable upgrade, Apple has something for everyone. Are you looking for new accessories? Visit our Amazon Storefront – there you will find a variety of products from leading providers, including for HomeKit and more! (Image: Apple)
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