When it comes to technology and innovation, Apple is undoubtedly one of the giants of the industry. The company is known for its impressive product announcements and ability to continually wow its user base. But what won't Apple be revealing at its upcoming "Let loose" event next week? Below, we take a look at the five big announcements that Bloomberg's Mark Gurman says are expected later in the year but won't be in the spotlight at the next event.
The world of technology is constantly in flux, and Apple is often at the center of that dynamic. The speculation leading up to each Apple event is a staple in the tech community, with analysts and insiders trying to predict the company's next big moves. Mark Gurmans report gives us an interesting insight into what Apple may be holding back to build excitement and anticipation for later events this year.
AI features for the iPad Pro
Apple plans to unveil advanced AI features for the next iPad Pro, but will not officially introduce them until WWDC in June, when the new iPadOS 18 will also be presented. This indicates significant progress in the integration of artificial intelligence, but it is still a few months away.
Cheaper entry-level iPad
A new, more affordable 10th-generation iPad is set to launch in 2024, replacing the current model, which retails for $579. Gurman notes that a price cut for the redesigned model isn't expected until "the end of the year at the earliest," meaning we shouldn't expect an announcement on that front next week.
seventh-generation iPad mini
A refreshed iPad mini that will offer improved performance thanks to a faster chip is also in the works, but that device will not be unveiled at next week's "Let loose" event.
New Macs
Despite the exciting prospect that the new iPad Pro models could include the M4 chip that will later be used in Macs, Apple does not plan to unveil new Mac models at the upcoming event.
fourth-generation AirPods
Finally, Apple is close to producing the fourth generation of AirPods, but they are not expected to be released until fall, along with the iPhone 16. Again, we shouldn't expect any announcements at next week's event.
Don't miss Apple's live unveiling on May 7
The “let loose” event promises to offer exciting new releases, especially with the possible unveiling of the redesigned iPad Pro models. However, the five points above are examples of how Apple is saving some of its most exciting developments for later in the year. The strategy of holding back certain innovations not only creates excitement but also keeps users and analysts’ attention high all year long. Make sure you tune in on Tuesday, May 7th at 7pm CET to be there live and not miss any of the official announcements! Looking for new accessories? Then check out in our Amazon Storefront - there you will find numerous products from leading providers, also for HomeKit and Co.! (Image: Apple)